Company Product Showcase
Another extremely large project which happens twice a year and gives us an opportunity to design a great new product showcase.
An often high anticipated marketing element gives my team a chance to show off and create something with a lot of wow factor. A few years ago I decided to change the format of the company brochure from a stale product catalogue into a dynamic showcase of our best work. Using lifestyle shots rather than simple studio shots, we set a trend in the industry and have even noticed our American competitors copying our technique. It was essential that when customers saw our brochure it portrayed the genuine quality of the products.