Product Landing Page: PIP
Landing pages have become incredibly important with regards to launching new products and campaigns. Allowing the customer to focus on one single product rather than having to fight their way through multiple products.
This also removes any chance of decision overload. We all have to make so many choices each day that given the opportunity to have that decision made for us is an easy temptation.
Giving the command ‘click here’ rather than something like ‘please get in touch’ is more like to get results. Sometimes it’s easier to be told what to do!